If you're looking for on-trend home accessories at affordable prices then look no further... high street favourite, Primark, has launched its new homeware collection inspired by the most searched for trends on Pinterest.
Dropping just in time for spring, the new collection focuses on three key trends taken directly from Pinterest search data, namely Cosy Cottage, Minimaluxe and Dainty Décor.
(Image credit: Primark)
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Cosy Cottage
Cosy Cottage is your go-to collection for whimsy, charm and romance... it screams spring with designs featuring wild primroses, ladybirds, soft pastels, frills and a dash of butter yellow. This nostalgic trend mixes timeless patterns and playful motifs - it's cute, pretty and perfect for those wanting to fully embrace this season's decor.
(Image credit: Primark)
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Minimaluxe
Minimaluxe is all about sophistication through simplicity and goes hand in hand with the Quiet Luxury trend that designers have been banging on about for the last year or two. This collection from Primark encompasses soft textures, earth tones, creamy neutrals and came about after searches for both 'earthy colour palette' and 'cream and beige bedroom' saw a 120 percent increase on Pinterest.
(Image credit: Primark)
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Dainty Decor
Dainty Décor is playful, flirty and unapologetically feminine... think all things pink with a healthy dose of bows, cherries and cakes (in cushion form). This collection is the result of searches on Pinterest for ‘whimsical bedroom’ which has seen a 130 percent rise of late, ‘pink bows’ which has experienced a 160 percent increase and ‘girly bathroom’ which is currently searched for 95 percent more than it was three months ago.
(Image credit: Primark)
Speaking about the new collaboration, Sinead McDonagh, Head of Design at Primark said: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget. That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless.
Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.”
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