High street homeware hero, Dunelm showcased their new AW24 collections at an event in London last week and I've had the chance to cast an eye over the official lookbook so here I am... ready to give you a glimpse of their new-season goodness, one statement snuggle chair at a time.
The main focus for the new season is on two of Dunelm's existing in-house labels, namely Elements - a modern, bold and playful collection inspired by 20th century design; and the ever popular Churchgate which leans heavily on quality craftmanship and heritage detail. There are also two smaller, more season specific collections coming called Cosy Sleep and Autumn Glow.
Churchgate in particular is a little bit special... in fact, it's so far up my street, it's practically knocking on my front door so let's dive in and take a look at the key pieces set to flood our social media feeds in the coming months.
Dunelm Churchgate Collection
C H U R C H G A T E
Dunelm’s higher-end yet still very affordable, Churchgate collection, includes classic furniture design, soft furnishings featuring timeless prints and fabrics and hand crafted ceramics.
Commenting on the new season designs, Emma Emmott, Design Manager for Dunelm says: "The Churchgate collection takes classic interior design cues (think beauty, utility and quality) and adds its own layer of style – from soft furnishings with embroidery and jacquard details to furniture inspired by antique icons. This season we’re especially excited about mulberry, a new shade we’ve woven into the collection – a warm, decadent crushed red, it’s the perfect colour to move any home into autumn."
(L-R): Morcott Tufted Throw £50 | Beatrice Folkstone Snuggle Chair £399 | Fawsley Wall Light £30 | Walcote Oak Console £399 | Farndon Olive Print (set of 2) £40
E L E M E N T S
Tapping into the trend for bright, playful interiors, Dunelm's Elements collection for AW24 is packed with bold hues and uplifting slogans - think eye catching stripes, retro prints and a vibrant colour palette alongside a range of more pared-back furniture. The Holmes oak range provides a neutral and contemporary backdrop for the bright pops of colour which have become the signature style for the Elements collection.
(L-R): Abstract Swirl Vase £14 | Kerr Pinecone Pendant Lampshade £40 | Fieldsley Set of 3 Tea Towels £6 | Holmes Compact Bedside Table £199 | Geometric Cushion £14
C O S Y S L E E P
If you're still crushing on frills and scallops (and let's face it, who isn't?) then this collection is for you! It features a range of cosy accessories with a touch of vintage charm combining ruffles, embroidery and plenty of florals which together give a playful and light hearted look. It's giving me Laura Ashley in their heyday vibes.
(L-R): Beatrice Stripe Snuggle Chair £399 | Adriana Abstract Washable Rug £29-£139 | Remi Scalloped Wall Light £22 | Elsie Gingham Round Cushion £16 | Remi 2 Drawer Bedside Table £119
A U T U M N G L O W
Dunelm's Autumn Glow collection champions the colour palette of the season and embraces all things cosy and warming - candles, cushions, blankets, bedding - all inspired by woodland life and nature. Meanwhile, jewel-toned glassware and woodland prints on dinnerware and linens will bring a magical feel to your seasonal table.
(L-R): Glass Mushroom Bud Vase £6 | Maisie Jute Rug £49 | Pumpkin Ornament £10 | Woodland Set of 3 Tea Towels £8 | Mirabelle Round Striped Table Lamp £40
So there you have it, a little round up of the new Dunelm AW24 collections. If you can't wait to get your hands on some of these beauties then the good news is you don't have to... most of these products are already available in store and online at www.dunelm.com
Anything in particular caught your eye? Let me know in the comments...
Isabelle x
Some of the products I recommend in this feature may carry a small commission for myself via the use of affiliate marketing. I only receive the commission on products you purchase (not via clicking links) and it's at no extra cost to you. Thank you.
All images used in this post belong to and are used courtesy of Dunelm.
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